Why Your Business Needs a Website

Your business is open to the world 24/7, 365 days a year.
Present a professional image. You can have a website that looks as good as a multi-million dollar organization.
Improved customer service.
For a small business, a well-designed web site is a great way of instilling confidence and credibility. In this day in age, customers assume that you already have a website and not having one raises a red flag with them. By now, your competitors have a presence on the Internet. Keep up with them and find ways to make yours better.
By providing answers to questions on your website you are freed up to focus on your business. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.
Convenience for customers and clients.
Sell your products and services.
It’s your online brochure/catalog/menu that can be changed at anytime.
A website is easier, cheaper and quicker to update than print material. Its’ capacities are almost limitless which allow you to provide users with more comprehensive and accurate information. This will save you money on printing and distribution costs as well.
Easily try new marketing and pricing strategies online that otherwise would be difficult and slower to implement with traditional media outlets.
On the Internet, you aren’t that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.
Promote your services cost effectively. A website will be seen by more customers and clients than a newspaper advertisement, and the results are measureable.
Your customers and clients are referring to the web and are using a company’s website to help make major purchasing decisions.
Gather information and generate valuable leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
Using the Internet to search for businesses and products is much easier and faster than any time in the past. Millions of searches are done everyday and it is commonplace for businesses to find their next supplier over the web.
Provides greater exposure.
Your website will be visible to all your potential and current clients. You will no longer be tied to the limited geographic exposure of the golden pages or the phone book. Your customers won’t need to visit your office or retail outlet to see example of what you offer nor will they need a brochure or other marketing materials posted to them.
You can say so much more on a website than you could in any print advertisement, brochure or TV/radio advertisement. There are no space restrictions or time restrictions on a website, so you can say as much as you want.
Inexpensive, effective advertising. How does the price of a website compare to your traditional advertising budget results.
Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.
Fulfills your brand promise
With a professionally designed web site that is an extension of your brand, your site becomes part of the experience of doing business with you. A professional image online will separate you from the competition as the supplier of choice.
Saves time.
Creates measurable results.
A web site allows you to track the number of visits and where they came from and record the number of enquiries or online sales in the case of an ecommerce site.